I wanted to present 2 possible concepts (design directions) that could be used for the campaign, photography and illustration. Today the media is dominated by photographic images. However, in the last decade, there has been a resurgence in the use of commercial illustrations. Younger people may be more receptive to a fun illustration, while older people may prefer the realistic representation that a photograph offers. There really is no exact science to which is better. You just have to know your audience.
Concept #1 - Photography
Concept 2 - Illustration